
A website is a brand in itself that describes its own services and itself. If we want to rank a website on Google for promotion of this site, we need to do more SEO work on it or a lot of digital marketing agencies can do it very easily. These are some of the tips to rank your website high.
1. Domain Name:-

Firstly when we create our own website, we have to choose a perfect domain name related to our brand which describes our business simply so that people can easily understand our brand name. There are some points that we should follow carefully to choose our domain name.
- The Domain Name should be short.
- To reach an audience, it should be unique.
- It should be simple and easy to reach.
- It should describe your business name so that the audience easily understands it
- It should be relevant to your business.
- It should be readable and learnable for the audience so that they can remember.
- If you choose a domain name you should follow the domain name generator for ideas of what is good for your business.
2- Keyword Research:-

Keyword research is the major factor in growing any website organically. It gives organic reach to any website. For any website, we choose a keyword that is common among visitors and relevant to our brand. It should explain our brand very well to the visitors that reach our website easily. But one question comes to mind: How to do keyword research? –
- Firstly, we suggest some words which are related to our business, website, and content.
- Then type these words into the Google search box. Google gives some suggestions according to people’s research.
- After getting some word suggestions, we can use the Keyword Planner to get better results by using Google suggestion words.
- Put the suggested words on the keyword planner; it gives a list of keywords we can select according to competition.
- We can save this data to select the keyword.
How to select the keyword
To select the keyword we follow a formula
= High search+low competition+location
We have a lot of tools for creating keywords like-
- Google Adwords
- Semrush
- Ahrefs
- UberSuggest
- Wordtracker
- KWfinder
- Moz
3- Search Engine Optimization:-

We can easily promote our brand with the help of SEO by following the SEO tips and some of the digital marketing agencies can do it easily by taking their service charge. Nowadays, SEO is an essential part of boosting websites and putting them on top. There are two types of SEO-
- On-Page SEO 2.Off-Page SEO
- On-page SEO: To optimize our web page according to the search engine so that when we put some related keywords into the search engine, it puts our web page on top by following the Google algorithm and making an attractive webpage.
2. Off-Page SEO: After completing the on-page SEO, we have to create backlinks (share our website link on other websites) for promotion of our website. It is a time-consuming process and can take 3-4 months, while On-Page SEO takes less time.
4- Social Media Marketing:-

For branding our website, we need a platform that provides space and rushes to recognition of the brand. Nowadays, most people are available on social media like Facebook, Twitter, Instagram, linked ln, Pinterest, Tumbler, and Flickr. That is the reason social media can be a good platform for branding. We need to follow some steps.
- We need to create an account on a social media platform.
- Secondly, we need to make a friend followers list.
- We should activate these social media sites.
- We can share our business and website information on these social media sites.
- We should track our activity and change according to the demand of the customers.
5- Advertisement:-

To promote our brand, we need to show the advertisement, which grows traffic to the website faster. We now have the option of posting our advertisements on a social media platform. It is a paid service that we use to get more traffic to our website by using Google Ads and Facebook Ads Manager, LinkedIn ads.
There are some steps to follow
- To begin, we choose the target audience for whom we want to show our advertisements, such as age, location, and category.
- Select your bid according to the budget.
- Make a calendar to run an advertisement on.
- Check your performance and update it as needed.